Although families are being encouraged to avoid traditional trick-or-treating this year, there are safe trick-or-treating alternatives that are popping up in place of regular rituals. HAUNTOWEEN LA is a family-friendly adventure that takes the form of a drive-thru experience that unfolds over the course of a two-street, built-out neighborhood. As families drive through HAUNTOWEEN LA, they will encounter costumed and masked actors who will share treats in a safe way.
It's estimated that 25,000 vehicles will drive through HAUNTOWEEN LA this year and families will be treated to products from partners like Butterfinger and Sun-Maid.
As celebrations for the rest of the year will also look different, Experiential Supply Founder & Chief Experience Officer Jasen Smith remarks that: "We're thinking of creating a holiday season experience that would showcase all religions and beliefs with a snow-kissed holiday overlay."
Drive-Thru Halloween Experiences
HAUNTOWEEN LA Provides Shares a Safe Trick-or-Treating Event
Trend Themes
1. Safe Trick-or-treating Alternatives - The rise of drive-thru Halloween experiences like HAUNTOWEEN LA presents opportunities for businesses to create safe alternatives to traditional trick-or-treating.
2. Experiential Drive-thru Events - The success of HAUNTOWEEN LA demonstrates the potential for businesses to pivot towards drive-thru experiences, providing a unique and safe way for customers to engage with their brands.
3. Hybrid Virtual-physical Experiences - Combining physical and virtual elements like the snow-kissed holiday overlay mentioned by Experiential Supply Founder Jasen Smith can offer disruptive innovation opportunities for businesses to create memorable experiences during the holiday season.
Industry Implications
1. Event Planning and Production - The rise of drive-thru Halloween experiences and the potential for hybrid virtual-physical experiences present disruptive innovation opportunities for event planning and production companies to create new and innovative experiences for customers.
2. Food and Beverage - Partnering with drive-thru experiences like HAUNTOWEEN LA and providing products along the route gives food and beverage companies the opportunity to reach a large audience and engage with customers in a unique way.
3. Marketing and Advertising - Creating advertising campaigns and strategies around safe trick-or-treating alternatives and drive-thru experiences can help marketing and advertising agencies capitalize on the growing trend and offer innovative solutions to their clients.