Halloween celebrations will look different this year and Nextdoor is adjusting its annual Treat Map accordingly. The 2020 version of the map is designed to help people enjoy celebrations safely thanks to new features and experiences created in partnership with Party City.
The new and improved Treat Map lets families add their home and share the low-risk festivities they are planning, so that others can join in a socially distanced way or take in the sights from afar. On the Treat Map, users will answer "How are you celebrating Halloween?" by choosing options related to decor, creative pumpkin projects or costume parades.
With Party City, the app now includes an AR experience that helps Halloween lovers welcome Virtual Visitors to their homes, and throughout the season, new characters will be released.
Spooky AR Neighborhood Maps
Nextdoor's Treat Map Helps to Plan a Safe Halloween Route
Trend Themes
1. Virtual Celebrations - The rise of virtual celebrations opens up opportunities for innovative platforms and technologies that enhance the experience of remote festivities.
2. AR Experiences - Augmented reality (AR) can be utilized to create interactive and immersive experiences for virtual Halloween celebrations, offering new ways to engage with the holiday.
3. Socially Distanced Festivities - The need for socially distanced celebrations presents opportunities for businesses to create products and services that facilitate safe and enjoyable experiences, such as next-gen outdoor decorations or contactless candy delivery systems.
Industry Implications
1. Event Planning - Event planning companies can pivot their services to offer virtual event management and unique AR experiences for clients looking to host engaging Halloween celebrations online.
2. AR Technology - AR technology firms can develop innovative tools and platforms that enable users to create and share immersive AR experiences for virtual Halloween festivities.
3. Decorations and Costumes - Businesses specializing in Halloween decorations and costumes can explore new ways to showcase their products through virtual try-on features or AR-enhanced displays.