Using the history and traditions of hazelnuts as their inspirational muse, Nocciolart went for a rustic branding identity that perfectly embodies the product and its delicious essence.
Designed by Italian design studio Studio Sanna Adv, the striking Nocciolart packaging design shines a spotlight on the Piedmont hazelnuts because they are universally recognized as the best in the world -- so why not toot their own horn for marketing reasons when they have the goods to back it up?
The charming and refined packaging doesn't only look good but comes with a homage of information about the hazelnuts and their benefits. What makes this rustic branding identity unique is its simplicity and how they are able to relay a message without the over-the-top drama found in some branding designs.
Refined Nutty Branding
Nocciolart's Rustic Branding Identity is Simple and Charming
Trend Themes
1. Rustic Branding - Opportunity for disruptive innovation in creating simple and charming branding designs that evoke a sense of tradition and authenticity.
2. Hazelnut Marketing - Opportunity to capitalize on the recognition and reputation of superior Piedmont hazelnuts to enhance marketing efforts.
3. Informative Packaging - Opportunity to incorporate informative content on packaging to educate consumers about product benefits and create a unique brand experience.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation in designing packaging that combines rustic aesthetics with informative content to enhance brand appeal.
2. Nut Industry - Opportunity to leverage the reputation of superior hazelnuts as a marketing strategy to differentiate brands and drive consumer preference.
3. Design and Branding - Opportunity to explore minimalist and traditional design approaches that create a unique and memorable brand identity.