In an attempt to strengthen the image of the Russian police force, Russia has embarked on a brand overhaul of its law enforcement. The decision came after finding out that the country’s citizens were unhappy when the Russian militia was renamed as police earlier this year, says Popsop.
The rebranding initiative that will give the Russian police force a whole new look has already begun and is set to be completed by the middle of 2012. At its core is a new typeface and a chevron logo (a military symbol) based on the colors of the Russian flag—red, white and blue. The new logo will appear on everything from the rebranded police force’s cars to its uniforms.
According to the Russian police website, its main goal is to provide a "sound foundation for a better tomorrow, safe living and secure business environment for every person staying on the territory of The Russian Federation…"
Law Enforcement Rebranding Moves
The Russian Police Force Overhauls its Look and Message
Trend Themes
1. Rebranding Law Enforcement - The Russian police force's brand overhaul presents opportunities for other law enforcement agencies to rebrand and improve their public image.
2. Colorful Identity - The use of the colors of the Russian flag in the new logo creates an opportunity for businesses in the design and branding industry to emphasize national identity in their visual identities.
3. Uniform Design - The rebranded uniforms of the Russian police force offer an opportunity for clothing manufacturers and fashion designers to develop innovative and functional law enforcement attire.
Industry Implications
1. Law Enforcement - The rebranding initiative of the Russian police force highlights the importance of branding and image within the law enforcement industry.
2. Design and Branding - The use of the Russian flag colors in the new logo prompts opportunities for design and branding agencies to incorporate national symbolism into their projects.
3. Clothing and Fashion - The new uniforms of the Russian police force create possibilities for clothing manufacturers and fashion designers to create modern and functional law enforcement attire.