Hop Therapy from the Russel Brewing Co. is a beer that specifically shows off a variety of 100% American hops. The Hop Therapy India Session Ale was recently given a new look, courtesy of Atmosphere Design, which like any good Double IPA brew, is all about the hops.
The new beer boxes and cans have a refreshing green coloring, which is an ode itself to the color of a beer hop. With a lower alcohol level, this beer's flavor is more so about the enjoyment of hop varities like Amarillo, Cascade and Columbus. With the brews now branded as a "Refreshing hop remedy," it might not be exactly what the doctor ordered, but a sip of the India Session Ale will surely have you feeling better in no time.
Therapeutic Beer Branding
The Russell Brewing Co.'s Hop Therapy Makes Beer Drinkers Feel Better
Trend Themes
1. Therapeutic Beer Branding - Breweries can create beer that promotes health benefits and exclusive brewing techniques to attract consumers who want a unique experience.
2. Alternative Health Beverages - The creation of new beer lines with health-boosting benefits, like medicinal qualities or low calorie counts, can appeal to health-conscious consumers.
3. Eco-friendly Product Packaging - Sustainable product packaging options like Atmosphere Design's for Hop Therapy can reduce environmental impact and attract environmentally-minded customers.
Industry Implications
1. Brewing Industry - Incorporating therapeutic and alternative health-based approaches to brewing products can create a new market for breweries and differentiate their offerings.
2. Health and Wellness Industry - The production of beers with health-promoting qualities can tap into the larger health and wellness industry and create new distribution and revenue streams.
3. Sustainable Packaging Industry - The creation of sustainable product packaging options for beer can attract environmentally-minded consumers and create a market for sustainable packaging solutions.