While in the past the fashion world has been viewed as an elitist, exclusive "club," blogs and social network services like Pinterest and Tumblr have amplified the global style scene to become an accessible and widely appreciated art form. Fashion enthusiasts no longer have to wait for magazines like Vogue and Vanity Fair to catch a glimpse of the runway shows taking place in Paris, London or New York.
Trend Hunter's Runways Trend Report tracks this fast-paced industry by harnessing the power of over 2,000 examples of runway fashion market research. An additional 197 PRO Trends like Glam Gothica, Pop Culture Couture and Borrowed Luxury showcase large-scale trends in the fashion industry that are proving influential across the design marketplace.
Use Trend Hunter's research to stay in touch with runway trends shaping the future of the industry and to identify possible opportunities for an expansion of your brand's products and services.
Runways Trend Report
The Latest Ready-To-Wear and Couture Lines
Trend Themes
1. Accessible Fashion - The fashion industry is becoming more inclusive and less elitist, creating opportunities for brands to cater to a wider audience.
2. Amplified Global Style Scene - Social media platforms like Pinterest and Tumblr are making fashion trends more widely available outside traditional fashion media, opening opportunities for niche markets to capitalize on runway trends.
3. Influential Large-scale Trends - Large-scale trends found in the fashion industry such as Glam Gothica, Pop Culture Couture, and Borrowed Luxury are creating opportunities for innovative businesses to connect with their audiences on a trendy level.
Industry Implications
1. Fashion Industry - The democratization of fashion through social media presents an opportunity for both established and up-and-coming designers to leverage runway trends toward their target audience.
2. Social Media - As social platforms continue to amplify the reach of fashion trends, new opportunities arise for brands to better understand their audience and apply runway trends in a unique or innovative way.
3. Marketing and Advertising - Marketing and advertising industries have an opportunity to reach a wider audience by combining runway trends captured by social media and delivering these insights to businesses as a way to stay ahead of the curve and connect with their target audience.