The Blackbeard Rum branding was done by Germany-based design agency Pixelinme, and takes its ideas from the notion of pirates in the Caribbean (not necessarily the movie, but the literal fact that these people used to cause ruckus in this part of the world).
An octopus seems to be a common element running throughout the branding process here, as certain photos feature a tentacled arm running over the bottle. While an octopus is not present on the bottles, curved lines similar to the outline of this creature are drawn on the front. The designers went with an all-black look to give the bottle a look of sophistication and class. The Blackbeard rum brand wanted to promote a sense of exclusivity with this design.
Tentacled Pirate Packaging
Blackbeard Rum Branding is Inspired by the Caribbean
Trend Themes
1. Caribbean-inspired Branding - Opportunity to explore Caribbean-inspired branding for products in various industries.
2. Octopus-themed Design - Opportunity to incorporate octopus-themed design elements into packaging for a unique and eye-catching look.
3. Sophisticated All-black Design - Opportunity to create a sense of exclusivity with sophisticated all-black packaging designs.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to incorporate Caribbean-inspired branding and octopus-themed designs for unique packaging.
2. Luxury Goods - Opportunity for luxury brands to create an exclusive and sophisticated look using all-black packaging designs with octopus-inspired elements.
3. Food and Beverage - Opportunity for food and beverage brands to incorporate Caribbean-inspired branding and octopus-themed designs for eye-catching packaging.