'Rule the Road' is a new Instagram campaign from Volkswagen that challenges users to go on a scavenger hunt in search of the all-new 2018 Tiguan.
The Instagram-based scavenger hunt takes gives users clues to help them search for the vehicle in a virtual concrete jungle. Once it has been located, users are meant to capture a screenshot of their find and submit it for their chance to win a prizes like a 10-day trip to destinations like San Francisco, Miami or New York.
To add an extra challenge for fans, Volkswagen integrated multiple editions of the Volkswagen Tiguan into Rule the Road, but only one of them included in the Google Map-like city map images is the real, new 2018 Tiguan.
Virtual City Scavenger Hunts
Volkswagen’s Rule the Road Campaign Engages Instagram Users
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