The furniture in the Rowenta AF18V Handstick Cleaner ad campaign seems to be taking a cue from some very masculine dogs. Of course, by raising their legs in that manner, they are showing how cooperative they are in the cleaning process rather than showing off their impeccable peeing form. By lifting their legs, they are allowing this vacuum access to its darkest depths.
Conceived by Paris-based ad agency Marcel, the Rowenta AF18V Handstick Cleaner ad campaign is fun, simple and to-the-point. Playing with our imagination, it gives the inanimate objects in our surroundings some personality and character, which IKEA famously did in their past commercials. Clearly, we are still prey to emotional ties with our possessions.
Leg-Lifting Furniture Campaigns
The Rowenta AF18V Handstick Cleaner Reaches the Darkest Depths
Trend Themes
1. Personified Objects - Disruptive innovation opportunity: Explore ways to create emotional connections with consumers by giving inanimate objects personality and character.
2. Cooperative Cleaning - Disruptive innovation opportunity: Develop cleaning products and tools that encourage collaboration and participation from users while maintaining effectiveness.
3. Imaginative Advertising - Disruptive innovation opportunity: Find creative ways to engage consumers' imagination in advertising campaigns, making products more memorable and relatable.
Industry Implications
1. Home Appliances - Disruptive innovation opportunity: Integrate smart technology and interactive features into home appliances to enhance user experience and promote collaboration.
2. Cleaning Products - Disruptive innovation opportunity: Develop innovative cleaning products that make cleaning tasks more enjoyable and efficient for users.
3. Advertising - Disruptive innovation opportunity: Incorporate storytelling and imaginative concepts into advertising strategies, capturing consumers' attention and fostering emotional connections.