Lola is a rosé wine produced in Spain that boldly sets itself apart from others on the market with an attitude that says the product is designed exclusively for enjoyment "without prejudice, without restrictions, without rules" and that one should "drink it however you want, whenever you want, wherever you want, with whom you want."
The bold wine also boasts a distinctive pink tint, which can be attributed to the fact that the grapes are harvested only at night. In terms of taste, the rosé wine boasts tropical and floral notes. The youthful, Millennial-targeted wine is marketed with imagery of sporty women who exude confidence.
In recent years, many wine producers have been working hard to take the seriousness out of wine culture and foster a sense of curiosity, rather than intimidation, when it comes to exploration and discovery.
Spirited Tropical Wines
Lola's Rosé Wine is to Be Enjoyed Without Rules and Restrictions
Trend Themes
1. Youthful Wine Culture - The trend of taking the seriousness out of wine culture and promoting curiosity and exploration rather than intimidation.
2. Attitude-driven Products - The trend of developing products that boldly embrace an attitude of freedom and self-expression, such as Lola's rosé wine.
3. Night Harvesting - The trend of using night harvesting techniques to produce wines with unique characteristics, like the distinctive pink tint in Lola's rosé wine.
Industry Implications
1. Wine & Spirits - The wine industry can embrace the youthful wine culture trend by developing innovative and approachable products that target Millennials.
2. Beverage Packaging - The beverage packaging industry can tap into the attitude-driven products trend by creating packaging designs that reflect a sense of freedom and self-expression.
3. Agriculture - The agriculture industry can capitalize on the night harvesting trend by developing techniques and equipment specifically designed for harvesting crops at night, like grapes for wine production.