Roots is a meal delivery service based in Istanbul, Turkey, which enlisted the creative agency Atelier Nese Nogay to design its products' branding.
Most meal delivery services highlight the convenience-based aspect of their brand, but focus less on the branding of the products themselves. Roots is taking a different approach by offering branding that is simple, minimal, and that features neutral colors to offer a more authentic design. The combination of both contemporary and rustic designs gives the Roots delivery service its artisan appearance, and gives the impression of the items being "farm to table" meals.
The Roots delivery service sets an excellent precedent for how similar companies should brand themselves in a way that stands out.
Artisan Meal Delivery Services
The Roots Delivery Service Offers High Quality Nutritious Products
Trend Themes
1. Authentic Branding - The trend of creating simple, minimal branding with neutral colors to offer an authentic and artisan appearance.
2. Farm to Table - The trend of emphasizing the origin and quality of ingredients, giving the impression of meals being sourced directly from local farms.
3. Creative Agency Partnerships - The trend of meal delivery services collaborating with creative agencies to design unique and visually appealing branding for their products.
Industry Implications
1. Meal Delivery Services - This industry can differentiate itself by focusing on authentic and visually appealing branding that emphasizes the quality and origin of the meals.
2. Creative Agencies - Creative agencies have an opportunity to collaborate with meal delivery services to create unique branding that sets them apart from the competition.
3. Food & Beverage - This industry can adopt the farm-to-table concept and focus on providing high-quality, locally sourced ingredients to cater to the growing demand for authentic and sustainable food experiences.