Root and Spring is bringing Chinese herbal teas to the masses with traditional combinations that tout a host of beneficial health effects. Chinese herbal teas are known for their healing properties, but the strange and foreign ingredients can be a bit of a barrier for some. Root and Spring is hoping to remedy this by making Chinese herbal tea more accessible. The brand is accomplishing this with pre-packaged bases and careful explanations of the various benefits of each brew.
All teas produced by Root and Spring are made in small batches and are crafted from 100% fresh and sustainably grown Chinese herbs. The brand is currently selling its teas exclusively through its website, with focuses on internal health, mental wellness and more. A few concoctions are separated by gender, though any gender could enjoy health benefits, and are focused primarily on organs that each sex has.
Pre-Packaged Chinese Herbal Teas
Root and Spring is Making Chinese Herbal Tea Accessible for All
Trend Themes
1. Chinese Herbal Tea Market - The growing demand for accessible herbal teas presents an opportunity for companies to develop innovative methods for creating, packaging, and promoting products within this market.
2. Sustainable Agriculture - Companies can innovate by developing or partnering with sustainable agricultural practices to assure consistent supply and continuous production of fresh Chinese herbs.
3. Wellness Tea Subscriptions - Root and Spring's focus on wellness and their current exclusive channel could inspire new subscription-based models that add various holistic elements to improve mental and physical wellness.
Industry Implications
1. Food Service - Root and Spring's pre-packaged bases and batch production methods provide an opportunity for food service companies to expand their herbal tea offerings and cross-promote the beverage for improved health benefits.
2. E-commerce - The digitally-native channel employed by Root and Spring offer an opportunity for comparable companies to reach a larger scope of clients and develop metrics to gauge consumer sentiment.
3. Nutrition and Wellness - Root and Spring's focus on organ-based wellness could inspire the nutrition and wellness industry to expand beyond vitamins and supplements and invest in 'healthful' beverages that are novel and more satisfying to consume.