Parra works in collaboration with cycling label Romance on a new set of wearables that are focused on the sport. Amsterdam-based label Parra is also familiar with the world of cycling and together, the two launch a variety of cycling staples.
This includes some traditional caps, jerseys, and more: all of which are made in Italy. The partnership follows the two's release back in 2019 when the two joined forces for the Spring/Summer season to support the World Bicycle Relief organization. Some of the notable items in the collection include the white gilet, a zippered jersey, poppy cap with blue and black zig-zag patterning, and more. The designs are now available to shop online at Parra and Romance.
Vibrantly Designed Cycling Wearables
Parra and Romance Join Forces on Sporty Silhouettes
Trend Themes
1. Sporty Wearables - Designing sport-specific wearables can provide an opportunity for disruptive innovation in the fitness industry.
2. Collaborative Fashion - Collaborations between companies in different industries can lead to innovative designs and products.
3. Sustainable Sportswear - Creating environmentally sustainable sportswear can be a disruptive innovation opportunity in the fashion and fitness industries.
Industry Implications
1. Fashion - Innovative fashion designs can be created through collaborations between companies in different industries.
2. Fitness - Designing sport-specific wearables and creating sustainable sportswear can provide disruptive innovation opportunities in the fitness industry.
3. Sustainability - Creating environmentally sustainable sportswear can be a disruptive innovation opportunity in both the fashion and fitness industries.