Roland Garros, the organizer behind the French Open, is set to host the first ever tennis esports competition: the Roland-Garros e-series by BNP Paribas. As the name suggests, the sponsor for the event will be BNP Paribas, which also happens to be the main partner behind the legendary French Open. BNP Paribas will be supporting the tournament through "various digital projects and international activations," and the event is part of the renewal of the partnership between the brand and the French Tennis Federation.
The Roland-Garros e-series by BNP Paribas is set to kick off in April 2018 and will span multiple countries -- including France, the United Kingdom, Belgium, Italy, Germany, China, India and Brazil. The tournament will be played on Bigben Interactive's Tennis World Tour, with the winners from each qualifier converging in the finals at the French Open. This tournament is just another example of tradional sports branching out into esports as similar initiatives have been seen with the NHL Gaming World Championship and the NBA 2K League.
Tennis eSports Tournaments
The Roland-Garros E-Series Will Tie Into the Iconic French Open
Trend Themes
1. Tennis Esports Tournaments - Opportunity for traditional sports organizations to tap into the growing market of esports and engage with a new generation of fans.
2. Digital Partnerships - Opportunity for brands like BNP Paribas to leverage digital platforms and technology to enhance sponsorship efforts and reach new audiences.
3. Global Qualifiers - Opportunity for esports events to span multiple countries and engage a diverse player base, fostering international competition and collaboration.
Industry Implications
1. Sports - Opportunity for sports organizations to expand their reach and engage with audiences through esports tournaments.
2. Banking - Opportunity for banks like BNP Paribas to deepen their brand connection with consumers through digital partnerships and innovative sponsorships.
3. Gaming - Opportunity for gaming companies like Bigben Interactive to collaborate with sports organizations and create exciting esports experiences based on popular sports titles.