Forget Waldo: Illustrator Rod Hunt's "Where's Stig?" has replaced that cane-toting, stripe-wearing children's icon with the white jumpsuit-wearing Stig of "Top Gear" fame. The book contain the same premise as the "Where's Waldo?" books; rather than locating Waldo out of a sea people, props and decoys, however, readers will have eagle eyes watching out for the Stig.
"Top Gear" continues to prove itself as a show that can attract a wide audience and keep their viewers loyal. Check out some other "Top Gear" innovations below.
Books for Budding Gearheads
Rod Hunt's "Where's Stig?" is the "Top Gear" Answer to "Where's Waldo?
Trend Themes
1. Interactive Illustration Books - Illustrator Rod Hunt's interactive book 'Where's Stig?' has gained popularity and could inspire other interactive children's books
2. TV Show Spin-off Merchandise - Merchandise related to popular TV shows such as 'Top Gear' can provide new sales opportunities for creators
3. Famous Character Brands - Brands can capitalize on popular characters such as 'The Stig' to create new products and experiences
Industry Implications
1. Children's Publishing - The success of 'Where's Stig?' could lead to more interactive children's books and increased sales in the publishing industry
2. Entertainment Merchandise - The popularity of the 'Top Gear' brand and characters such as 'The Stig' could create new opportunities for merchandise sales in the entertainment industry
3. Automotive - Opportunities exist for automotive brands to partner with popular TV shows such as 'Top Gear' to create new brand experiences and merchandise