Canadian chocolatier 'Rocky Mountain Chocolates' have introduced re-vamped and re-branded packaging for its premium gift collection.
With the company moving forward with an emphasis on gift-giving, San Diego-based design firm Wedge & Lever have designed a modern approach to Rocky Mountain Chocolates' signature 'Peak Boxes.' Described as, "Premium production techniques such as soft-touch varnish, silver foil debossing, and gloss varnishes make the unboxing experience memorable," the re-design is intended to be a tactile experience, not just drawing in the receiver visually or with taste, but also including the sense of touch for a more complete luxury experience.
The minimalist packaging is intended to focus largely on the use of the brand's signature cocoa butter ingredient. By hinting at quality while allowing the product to take center stage, the re-designed Peak Box is a true reflection of the Rocky Mountain Chocolates brand.
Re-Branded Chocolate Packaging
Rocky Mountain Chocolate's Triangular Boxes are Visually Bold
Trend Themes
1. Minimalist Packaging - Opportunity for innovative packaging designs that focus on simplicity and quality to enhance the unboxing experience.
2. Tactile Branding - Potential for incorporating touch as an essential element in branding to create a more immersive and luxurious experience for customers.
3. Premium Gift-giving - Rise in demand for premium gift collections that emphasize high-quality packaging and presentation to enhance the overall gifting experience.
Industry Implications
1. Chocolate Manufacturing - Innovative packaging designs offer an opportunity for chocolate manufacturers to differentiate their products and attract more customers.
2. Design and Branding - Growing need for design firms specialized in creating visually appealing and tactile packaging designs for various industries, including chocolate manufacturers.
3. Luxury Gifting - Opportunity for businesses focusing on luxury gifting to provide premium collections with re-branded packaging that enhances the perceived value of the products.