I can't tell whether this video for Ritter Sport featuring a bungee jumping stunt is real or fake, but I do know that it's amazing what people will do for chocolate.
German chocolate brand Ritter recently held a video content campaign, and the above video was one of the submissions. For me, it doesn't matter if it was faked or not--what a stunt!
Implications - Advertising featuring adventure and risk is one way to make a company stand out. Society is looking for new thrills and one way to sell a product is taking traditional sports and incorporating commodities in a daring fashion. Corporations should consider more daring methods of advertising to monopolize the industry.
Sweet Bungee Stunts
Ritter Sport Shows What Daredevils Will Do for Chocolate
Trend Themes
1. Adventure Advertising - Incorporating risk and adventure into advertising can make a company stand out and attract attention.
2. Thrill-seeking Culture - Society's desire for new thrills presents opportunities for companies to create daring and exciting marketing campaigns.
3. Commodity Integration - Incorporating everyday products into daring stunts or activities can create unique and memorable marketing experiences.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore adventurous advertising campaigns to differentiate themselves in a competitive market.
2. Sports and Recreation - Taking traditional sports and incorporating commodities can create unique and exciting experiences for participants and spectators alike.
3. Marketing and Advertising - Corporations in the marketing and advertising industry should consider more daring methods of advertising to capture consumer attention and outpace competitors.