Adolescents and college students tend to be the most common consumers of sugary caffeinated products, so it's appropriate that Rhythm Energy Drink packaging aims to appeal specifically to this crowd. Designer Farruk Tillaev has decked these beverage bottles with busy patterns, made up of many of youth's favorite things, from music to sports.
'Refresh!' 'Feel Good!' and 'Energize' make up the three flavors that this brand has on offer. They have been dressed in bright blue, green and pink labels respectively, etched with white cartoony illustrations that are meant to grab the hyperactive attention of potential consumers. Outlines of electric guitars, microphones, keyboards, headphones, turntables and skateboards cover Rhythm Energy Drink packaging with an excitable aesthetic. Just looking at this ebullient branding is enough to get you wired.
Abuzz Beverage Branding
Rhythm Energy Drink Packaging Keeps the Party Going
Trend Themes
1. Youthful Energy Drink Packaging - Designing energy drink packaging with vibrant colors and busy patterns to appeal to younger consumers creates an opportunity for disruptive innovation in the beverage packaging industry.
2. Hyperactive Branding - Using cartoony illustrations and outlining popular youth items, such as music and sports equipment, creates an opportunity for disruptive innovation in beverage branding and marketing.
3. Flavor-centered Branding - Making flavors the main focus of branding, as seen in the 'Refresh!' 'Feel Good!' and 'Energize' labeling, creates an opportunity for disruptive innovation in the energy drink industry by branching out to flavor-driven branding and marketing.
Industry Implications
1. Beverage Packaging - Designing packaging that appeals specifically to younger consumers creates an opportunity for disruptive innovation in the beverage packaging industry.
2. Beverage Branding - Creating bright and vibrant branding that caters to youth culture presents an opportunity for disruptive innovation in the beverage branding industry.
3. Energy Drink Industry - Focusing on flavor and branching out towards different demographics creates an opportunity for disruptive innovation within the energy drink industry.