Anyone who's worked on his feet for hours on end knows of the discomfort that most flooring finishes foster beneath even the most softly padded shoes. But one company promises to expunge such an experience through this Rhino Salon Mats ad.
Designed by Aars | Wells advertising of Dallas, this campaign renders a hardwood floor as a bed of nails, interrupted only by the presence of a black rug. For someone like a hair dresser, a barber or a beautician this sort of protective surface acts as a wonderful buffer between sore feet and the ground, leaving uncovered wood, tile and concrete to seem comparatively like a supremely rough landscape. This Rhino Salon Mats ad employs a very direct and literal approach to conveying its message.
Piercing Parquet Prints
This Rhino Salon Mats Ad Covers Up the Bed of Nails
Trend Themes
1. Comfortable Flooring Solutions - Opportunity for innovative flooring solutions that provide comfort and support for professionals who work on their feet for long hours.
2. Visual Representation in Advertising - Opportunity to use creative visuals in advertising campaigns to effectively convey a message and capture attention.
3. Protective Surfaces for Professionals - Opportunity to develop protective surfaces that offer relief for professionals working in industries that require prolonged standing.
Industry Implications
1. Salon and Spa Industry - Disruptive innovation opportunity to create specialized flooring solutions for salons and spas to enhance the comfort of professionals and improve the overall experience for clients.
2. Advertising and Marketing Industry - Opportunity to explore more visually creative approaches in advertising campaigns to effectively communicate messages and connect with audiences.
3. Manufacturing Industry - Disruptive innovation opportunity to develop new materials and technologies for creating protective surfaces that provide comfort and support for professionals in various industries.