Wood Wood showcased its latest offerings during virtual Copenhagen Fashion Week for the Fall/Winter 2021 season -- the Rendezvous collection is displayed as a film in collaboration with director Fenar Ahmad. The film and apparel were announced by Karl-Oskar Olsen, the brand's creative director and co-founder.
He states, "We wanted to present a cinematic universe, reflecting on the now, where uncertainty is overruled by instinct. The concept reflects upon Wood Wood almost twenty years after our founding, and it can be described as the first rendezvous with the future version of Wood Wood." Some of the notable designs in the capsule include the oversized pieces, suits made from wood, and elevated jacquard. This is accompanied by classics such as varsity jackets and sweaters.
Futuristic Film-Collaborative Fashion
Wood Wood's Rendezvous Collection Prepares for FW21
Trend Themes
1. Virtual Fashion Shows - Virtual fashion shows have become more popular due to the pandemic, offering innovative ways for fashion brands to showcase their collections.
2. Collaborative Fashion Collections - Collaborative fashion collections allow brands to tap into new markets and expand their creative offerings.
3. Futuristic Fashion Trends - Futuristic fashion trends incorporate new technologies and materials, allowing brands to create innovative designs and styles.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating virtual shows and collaborative collections as disruptive innovations to adapt to changing consumer demands.
2. Film Industry - The film industry can collaborate with fashion brands to showcase their collections in unique ways through film, offering new creative opportunities.
3. Material Science Industry - The material science industry can provide innovative materials for fashion brands to create futuristic designs, promoting sustainability and innovation.