In addition to offering a variety of services for burials and cremations, Distinctive Life is a Texan funeral home that offers another unique way to remember a loved one.
At the request of a family, the funeral home's DNA Memorial service provides a way to preserve an actual piece of a loved one. This is done by collecting a cheek swab and a hair sample, which are sent to a testing lab before being stored in tiny capsules for safe keeping.
When Larissa Covato was told that her 89-year-old mother had only two weeks to live, she sought out a DNA Memorial. Knowing that her mother doted on her grandchildren, Covato viewed it as a medical investment in her children's future. As founder Jeff Friedman says: "It doesn't matter what we learn later on in life, we can always revert back to the DNA to tell us more as science picks up."
Deceased DNA Keepsakes
Distinctive Life Helps People Remember a Loved One by Preserving DNA
Trend Themes
1. DNA Preservation - Opportunity for funeral homes to offer DNA preservation services as a unique way to remember loved ones.
2. Medical Investments - Growing demand for DNA preservation as a medical investment, providing future insights and discoveries.
3. Personalized Memorials - Increasing desire for personalized funeral services that go beyond traditional burials and cremations.
Industry Implications
1. Funeral Services - Funeral homes can capitalize on the trend of DNA preservation to offer unique memorial services.
2. Genetic Testing - Testing labs can expand their services to include DNA preservation and storage options.
3. Healthcare - As DNA preservation gains popularity, healthcare providers can explore ways to integrate DNA data into patient care and diagnostics.