Thanks to the immense popularity of craft brews, beer lovers are now able to enjoy unique products like macaroni and cheese pale ale or peanut butter and pickle pilsners—and DuClaw Brewing Co.'s Regular Beer offers a return to simpler times. The simply branded and packaged beer is only described as "a beer that tastes like beer" and pokes fun at the saturated craft beer market, which sometimes has people asking "Can’t we just get a regular beer?"
Regular Beer specifically appeals to consumers who are feeling the effects of decision fatigue when it comes to selecting a craft beer. The product, which is launching soon, reportedly takes the form of a crisp and clear lager than can be consumed year-round.
Anti-Craft Beers
DuClaw Brewing Co.'s 'Regular Beer' Pokes Fun at Craft Beer Culture
Trend Themes
1. Back-to-basic Beers - Creating simply branded and packaged beers that appeal to consumers experiencing decision fatigue in the craft beer market.
2. Anti-craft Movement - Establishing a growing consumer trend and movement that seeks to simplify and demystify beer choices, leading to the rise of 'regular beer'.
3. Mainstream Beer Reinvention - Reinventing mainstream beer to be more accessible and appealing to the current beer culture, disrupting the heavily saturated craft beer market.
Industry Implications
1. Brewing Industry - Developing a unique niche in the brewing market by focusing on simplicity and nostalgia to appeal to customers experiencing choice overload in the current craft beer industry.
2. Marketing and Branding Industry - Utilizing anti-consumerism, nostalgia, and humor in branding to target audiences who are disenchanted with the craft beer industry's gimmicky branding strategies.
3. Hospitality Industry - Breaking into mainstream bars and restaurants who have become focused on offering craft beer options and introducing back-to-basic beer options to simplify the customer decision-making process in food pairing and drink selection.