Global concerns about health are seeing many consumers seek out products that boast a healthier profile, which is being responded to by new options like Reduced Salt Marmite. Containing 25% less sodium than the original, the yeast extract spread boasts a light blue packaging that helps it to stand apart from other products on the shelf as a healthier alternative. The new spread will be promoted by the brand in the UK with a campaign to help make it known to consumers who practice a low-sodium diet.
The Reduced Salt Marmite speaks to the need for classic products with an augmented recipe to help make them more applicable for consumers who are looking to practice a healthier lifestyle.
Health-Focused Yeast Spreads
Reduced Salt Marmite Contains 25% Less Sodium Than the Original
Trend Themes
1. Health-focused Spreads - Opportunity to create and market spreads with healthier profiles to meet the growing demand of health-conscious consumers.
2. Low-sodium Products - Offering low-sodium options for traditional products can help meet the demands of consumers who want to practice a low-sodium diet.
3. Reformulated Classic Products - There is an opportunity to reformulate classic products to meet the demand for healthier options while keeping the taste and familiarity intact.
Industry Implications
1. Food and Beverage - The food and beverage industry can expand their product portfolio to include healthier options for consumers who prioritize health.
2. Health and Wellness - The health and wellness industry can promote low-sodium products as a way for consumers to achieve their health goals.
3. Marketing and Advertising - Marketing and advertising firms can help promote low-sodium and healthier options to consumers who are interested in living a healthy lifestyle.