Global concerns about health are seeing many consumers seek out products that boast a healthier profile, which is being responded to by new options like Reduced Salt Marmite. Containing 25% less sodium than the original, the yeast extract spread boasts a light blue packaging that helps it to stand apart from other products on the shelf as a healthier alternative. The new spread will be promoted by the brand in the UK with a campaign to help make it known to consumers who practice a low-sodium diet.
The Reduced Salt Marmite speaks to the need for classic products with an augmented recipe to help make them more applicable for consumers who are looking to practice a healthier lifestyle.
Health-Focused Yeast Spreads
Reduced Salt Marmite Contains 25% Less Sodium Than the Original
Trend Themes
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Health-focused Spreads — Opportunity to create and market spreads with healthier profiles to meet the growing demand of health-conscious consumers.
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Low-sodium Products — Offering low-sodium options for traditional products can help meet the demands of consumers who want to practice a low-sodium diet.
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Reformulated Classic Products — There is an opportunity to reformulate classic products to meet the demand for healthier options while keeping the taste and familiarity intact.
Industry Implications
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Food and Beverage — The food and beverage industry can expand their product portfolio to include healthier options for consumers who prioritize health.
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Health and Wellness — The health and wellness industry can promote low-sodium products as a way for consumers to achieve their health goals.
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Marketing and Advertising — Marketing and advertising firms can help promote low-sodium and healthier options to consumers who are interested in living a healthy lifestyle.