Thinking about Spanish culture will likely bring about notions of Flamenco dancers and fighting bulls, which are two images that are put front and center on the Diabla Red Sangria packaging.
Bright, vibrant and full of life, the sangria packaging features a female Flamenco dancer with tattoos on her body and sangria fruits in her hair. The bull is adorned in roses and features a fighting stance as it graces the opposite side of the can.
Designed by Hired Guns Creative, the Diabla Red Sangria can packaging features a hot color aesthetic that draws to mind evenings on a patio or at the beach. It plays up the imagery of Spanish culture to help identify that this is a traditional sangria with a twist.
Latin Imagery Sangria Packaging
The Diabla Red Sangria is Emblazoned with Cultural Imagery
Trend Themes
1. Cultural Packaging - Creating packaging that showcases the cultural imagery of a product can enhance its appeal to consumers seeking authentic experiences.
2. Vibrant Design - Using bright and vibrant design elements can make packaging more visually appealing and memorable.
3. Traditional Product with a Twist - Incorporating traditional elements with modern twists can attract consumers looking for familiar yet innovative products.
Industry Implications
1. Beverage Packaging - Beverage producers can leverage cultural imagery in their packaging designs to differentiate their products in a crowded market.
2. Graphic Design - Graphic designers can explore using vibrant colors and cultural motifs in their packaging designs to create visually striking and memorable experiences for consumers.
3. Alcoholic Beverages - Alcoholic beverage brands can create unique packaging that combines traditional elements with a modern twist to appeal to consumers looking for innovative drink options.