The REBBL Green Packaging Initiative has been announced by the drink brand to help increase its sustainability and put a focus on a greener experience for consumer to appreciate. The new initiative will see the brand utilizing 100% post-consumer plastic recycling across all of its products to help alleviate reliance on virgin materials. This will make the packaging for all of its 12 ounce drinks 100% recycled and 100% recyclable.
CEO Michele Kessler spoke on the new REBBL Green Packaging Initiative saying, "The result is a bottle made entirely of post-consumer recycled plastic; ours is among the first in the industry made of completely recycled material. With this new packaging, REBBL is making it easier for consumers to choose both sustainable and high-quality products. By switching 20 million REBBL bottles annually to 100% post-consumer recycled plastic, greenhouse gas emissions have the potential to be reduced by 922 tons of carbon dioxide. That’s roughly the equivalent environmental benefit that 1,086 acres of U.S. forests provide in one year."
Recycled Drink Packaging
The REBBL Green Packaging Initiative is Eco-Focused
Trend Themes
1. Sustainable Packaging - There is a growing trend towards using recycled materials in packaging, creating an opportunity for businesses to develop innovative, eco-friendly packaging solutions.
2. Circular Economy - The shift towards 100% post-consumer plastic recycling reflects a larger trend of embracing a circular economy, where materials are recycled and reused instead of being discarded after a single use.
3. Consumer Preference for Sustainability - Consumers are increasingly seeking out sustainable products and packaging, presenting a valuable opportunity for companies to differentiate themselves and cater to this growing demand.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the REBBL Green Packaging Initiative as a disruptive innovation opportunity to implement sustainable packaging practices and meet consumer demands.
2. Packaging Industry - The packaging industry can explore new technologies and materials to support the transition towards sustainable packaging and contribute to a circular economy.
3. Consumer Goods Industry - The consumer goods industry can benefit from incorporating sustainable packaging solutions into their product offerings, attracting environmentally conscious consumers.