At this year's NACS show in Las Vegas, an event that offers a look at what's upcoming in the world of convenience retail, Nestlé unveiled a unique new line of ready-to-drink latte products that are bottled, frothy and intended to be consumed chilled.
The packaging for the Nescafé Cold Whipped Latte drinks describes that the bottles should be shaken a number of times for added frothiness to enrich the drinking experience. These products are made with a blend of coffee, whole milk and barista-inspired flavors like French Vanilla.
While some noteworthy food and beverage products introduced over the past few years put a heavy emphasis on flavor or aesthetics, now, brands are offering rich sensorial experiences to consumers primarily through texture.
Ready-to-Drink Whipped Lattes
These Ready-to-Drink Latte Nescafé Beverages Emphasize Texture
Trend Themes
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Ready-to-drink Whipped Lattes — Opportunity for innovative packaging and unique sensorial experiences in the ready-to-drink latte market.
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Bottled Frothy Beverages — Disruptive potential for new frothing techniques and froth-enhanced drinks in the beverage industry.
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Texture-focused Consumer Products — Emerging trend of offering rich sensorial experiences to consumers primarily through texture.
Industry Implications
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Convenience Retail — Opportunity for convenience retailers to introduce unique ready-to-drink latte products that enhance the texture of the drinking experience.
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Beverage — Innovative potential for beverage companies to create new bottled frothy beverages with a focus on texture and frothiness.
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Food and Beverage Packaging — Opportunity for packaging companies to develop innovative packaging solutions that enhance the frothiness and sensorial experience of ready-to-drink latte products.