Thanks to a partnership with recycled cotton producer Recover, Primark will be the first high-street retailer to to use Recover’s RColorBlend on a global scale and in its new leisurewear range. RColorBlend is a low-impact innovation that blends colored recycled fibre from textile waste (sourced from factory floor cutting waste or used clothes) with a recycled carrier fiber. Together, color is achieved and no additional dyeing treatments are needed. Additionally, this process means that limited water and chemicals are involved.
The new range of leisurewear includes t-shirts and sweatshirts in colors like gray, blue and pink, proving that high-quality garments in different colors can be produced with minimum environmental impacts. The range made with recycled cotton and polyester fibers is set to launch across select stores in Europe and the USA.
Low-Impact Leisurewear
Recover’s RColorBlend Removes the Need for Garment Dye
Trend Themes
1. Low-impact Fashion - Innovations such as the RColorBlend process can disrupt the fashion industry by reducing carbon footprint and production waste.
2. Textile Waste Recycling - The utilization of textile waste as a raw material for production can disrupt manufacturing by improving sustainability and resource efficiency.
3. Sustainable Leisurewear - The incorporation of sustainable materials and production processes in leisurewear can disrupt the apparel market by meeting the increasing demand for eco-friendly fashion.
Industry Implications
1. Fashion Retail - The RColorBlend innovation can be adopted by fashion retailers for a more sustainable and eco-friendly production process.
2. Textile Manufacturing - The adoption of textile waste recycling and low-impact production process can disrupt the textile manufacturing industry by reducing waste and carbon footprint.
3. Apparel Design - The increasing demand for sustainable leisurewear provides opportunities for designers to create fashionable clothes with minimal environmental impacts.