New Balance launches a new R_C1300 sneaker model from its Tokyo Design Studio and it is detailed with a bold color palette. The hues are rooted in blue and washed gray for a cool blend that complements the Spring season. Essentially, the sneakers are an updated iteration of the 1300 model and honors the brand's 35th anniversary this year.
The milestone-marking sneakers takes the 1300 upper as the foundation and puts it on top of the new ENCAP REVEAL midsole unit. The upper blends both layered leather and suede for a buttery soft look with a Vibram rubber outsole delivering traction. It also features the ABZORB technology and "N" branding on the side of the sneaker.
Smooth Casual Suede Sneakers
New Balance's R_C1300 Sneaker is Made in Its Tokyo Design Studio
Trend Themes
1. Bold Color Palette - Disruptive innovation opportunity: Explore the use of bold color palettes in other fashion accessories to create visually striking and attention-grabbing designs.
2. Updated Iteration - Disruptive innovation opportunity: Take existing product models and update them with new technologies or materials to offer customers enhanced features and improved performance.
3. Buttery Soft Look - Disruptive innovation opportunity: Develop materials or manufacturing techniques that create a soft and luxurious appearance in a variety of products beyond sneakers, such as clothing or home furnishings.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Apply the use of bold color palettes to other fashion accessories like handbags or sunglasses to add a vibrant and captivating touch to these items.
2. Sportswear - Disruptive innovation opportunity: Incorporate the ENCAP REVEAL midsole unit technology into various sportswear products to provide better comfort, support, and cushioning during physical activities.
3. Luxury Fashion - Disruptive innovation opportunity: Experiment with materials and techniques to create high-end products that offer a buttery soft look and feel, appealing to luxury fashion consumers.