In an effort to make retired people feel connected during the COVID-19 pandemic, a new initiative has bought this demographic together over the airways, called 'Radio Recliner.' As its name suggests, this one-hour online radio session invites seniors living in assisted-living facilities to share their love of music with the world. The participants record their introductions and transitions on their phone and send the audio to production staff who masterfully creates the show with the songs they've chosen.
"For this generation, radio was the original social media," said Mitch Bennett, the chief creative officer of the show said. "Dedicating a song to someone you love, and having them hear it along with everyone else, is a special way of connecting. It's a great time to bring that feeling back." This is especially meaningful during the pandemic, where many senior citizens are not only prohibited from seeing outside visitors, but also from socializing with neighbors in the facility.
Retiree-Specific Radio DJs
Radio Recliner Connects Retirees to the Airwaves to Stay Connected
Trend Themes
1. Retiree-specific Radio Djs - Creating personalized radio shows for senior citizens to stay connected and share their love of music.
2. Assisted-living Entertainment - Developing unique entertainment experiences for seniors living in assisted-living facilities.
3. Revival of Radio as Social Media - Rediscovering the social and emotional benefits of radio as a form of connection.
Industry Implications
1. Music Broadcasting - Exploring new formats and platforms to cater to the specific needs of retirees in broadcasting.
2. Senior Care Facilities - Integrating innovative communication and entertainment activities to enhance the well-being of seniors in assisted-living facilities.
3. Media and Communication - Reimagining radio as a social media platform to foster connection and engagement among different demographics, including seniors.