As the summer season begins to appear at the horizon, brands including Cape May prepare with refreshments -- the R.A.D. Hard Hybrid Seltzer blends two favorable drinks together. It has a light grapefruit flavor and is sweetened with cold-fermented all-natural cane sugar.
It is also gluten-free and infuses fresh grapefruit juice for natural fruity flavors. The base is a hard selzter before the natural fruit juice is added to give the drink a rosy tint. The airy drink is light and refreshing with a finish that delivers tart and dry palettes. The R.A.D. Hard Hybrid Seltzer: Grapefruit has an ABV of 5.0% and pairs well with seafood and fruity snacks.
Hard Hybrid Brewed Seltzers
The R.A.D. Hard Hybrid Seltzer Has a Delicious Grapefruit Flavor
Trend Themes
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Hybrid Seltzers — Opportunity for brands to create unique seltzer flavors by blending two or more beverages.
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Natural Fruit Infusions — Potential for incorporating fresh fruit juices into beverages to enhance flavors naturally.
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Gluten-free Refreshments — Growing demand for gluten-free options in the beverage industry, opening up opportunities for new products.
Industry Implications
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Beverage — Innovations in the beverage industry can create a new wave of exciting and unique drink options.
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Food — Food industry can explore new flavor pairings and menu options that complement the hybrid seltzer trend.
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Hospitality — Hotels, restaurants, and bars can offer gluten-free and refreshing beverage options to cater to diverse customer preferences.