Quokka Brew now introducing itself to the world on Indiegogo as "the market’s first caffeinated Jitterless Coffee," as it boasts a patent-pending blend that combines organic amino acids and brain-boosting nootropic ingredients. While a handful of brands are now offering canned coffee beverages with a splash of plant milk, Quokka Brew goes above and beyond by offering ingredients to counteract the undesirable side effects of consuming caffeine.
The beverage remains as energizing as ever but it helps to eliminate the crash and the jitters that often come with drinking a strong cup of coffee. At the base of the beverage, there's a fair trade cold brew coffee, exotic vanilla from Madagascar and a blend of six key ingredients to support peak performance without feeling depleted shortly afterward.
Brain-Boosting Cold Brews
Quokka Brew Combines Cold Brew Coffee, Oat Milk & Nootropics
Trend Themes
1. Nootropic-infused Beverages - Opportunity for companies to disrupt the traditional coffee market by offering brain-boosting ingredients in their beverages.
2. Caffeinated Beverages with Health Benefits - An opportunity for beverage companies to appeal to health-conscious consumers by offering energy-boosting beverages that also have health benefits like eliminating caffeine crashes and jitters.
3. Organic and Ethical Beverage Production - An opportunity for companies to cater to consumers who prioritize buying organic and ethically-sourced products by using fair trade coffee and organic ingredients in their beverages.
Industry Implications
1. Coffee and Beverage - An opportunity for beverage companies to create innovative, health-conscious beverages using nootropic ingredients for a unique selling proposition.
2. Health and Wellness - An opportunity for health and wellness companies to incorporate nootropic-infused beverages into their products to improve cognitive function and energy levels.
3. Agriculture and Farming - An opportunity for farmers to provide organic, ethically-sourced ingredients to beverage companies catering to consumers who prioritize these factors in their purchasing decisions.