This QR code art was created by French street artist Invader, who is best known for "invading" cities and posting up his space invaders made with mosaic tiles in urban landscapes, is taking the concept to another level.
He is now using tiles to create QR Codes and Data Matrices, which are the next generation of barcodes. Instead of just containing numbers, they contain data such as hyperlinks, text or contact information. The codes are also readable with specially-equipped cellphones - so you just wave your cellphone at one and it will pop up text on your screen, or send you to a website.
Invader’s pieces are real, functioning QR Codes that have messages encoded in them. This piece titled "THIS IS NOT A QR CODE" is part of Scion’s "Insiders, Outsiders and the Middle" exhibition, curated by Giant Robot at their LA gallery. The QR Code will pop up the message "THIS IS AN INVASION" There is an app for iPhones (iMatrix) which will allow you to read QR Codes such as Invader’s.
Check out some more QR Code innovations:
QR Code Art
'Space Invader' Makes Street Art With Digital Codes
Trend Themes
1. QR Code Innovations - Opportunity for businesses to explore new ways of utilizing QR codes in their marketing and communication strategies.
2. Digital Barcode Art - Emerging trend of using digital barcodes as a medium for artistic expression, opening up opportunities for collaborations between artists and technology companies.
3. Interactive Street Art - The fusion of street art and technology, such as QR codes, enables artists to create interactive experiences for viewers, providing new avenues for engagement and story-telling.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunities arise in the marketing and advertising sector by incorporating QR codes into campaigns to enhance consumer engagement and track metrics.
2. Art and Culture - Artists, galleries, and museums can explore disruptive innovation by incorporating digital barcodes into their artwork and exhibitions, offering new ways for audiences to engage with art.
3. Technology and Mobile Communication - Opportunities for disruptive innovation exist in the technology and mobile communication industry by developing innovative applications and platforms that leverage QR codes for augmented experiences.