Perceived as a lighter and healthier alternative to beer, hard seltzer is not just an alcoholic beverage that's popular during the summer months, as proven by Bud Light's new pumpkin spice seltzer. The new spiked seltzer is said to perfectly capture the taste of fall with a blend of pumpkin, cinnamon, nutmeg and vanilla flavors.
While some of the best-selling hard seltzers on the market are fresh and fruity, brands are introducing unique new varieties that deliver different kinds of experiences with favorite ingredients, especially ones that are seen as seasonal treats.
This new Bud Light beverage can be found in a fall-themed variety pack, which also includes cozy flavors like toasted marshmallow, maple pear and apple crisp.
Spiked Pumpkin Seltzers
Bud Light's Pumpkin Spice Seltzer Shares the Comforting Flavors of Fall
Trend Themes
1. Seasonal Hard Seltzers - Brands are introducing unique new varieties that deliver different kinds of experiences with favorite ingredients, especially ones that are seen as seasonal treats.
2. Alternative Alcoholic Beverages - Hard seltzer is perceived as a lighter and healthier alternative to beer, creating a market for alternative alcoholic beverages.
3. Flavor Innovation - Brands are capturing the taste of fall with unique blends of flavors, creating opportunities for disruptive flavor innovations.
Industry Implications
1. Alcoholic Beverage Industry - The demand for alternative alcoholic beverages like hard seltzer creates opportunity for companies in this industry.
2. Seasonal Food and Beverage Industry - Brands introducing seasonal flavors in their food and beverage products can appeal to consumers looking for comforting fall-themed treats.
3. Food and Beverage Manufacturing Industry - Flavor innovation creates opportunities for companies in this industry to create unique blends and expand product offerings.