In time for summer, PUMA and COOGI joined forces to create a collection of dual-branded sneakers and apparel that all boast vivid knit patterns.
The sneakers come in a variety of different colorways, with one featuring a black suede base with PUMA's branding on the sides, which are colored a collage of red, white, green, blue, and black. Another features the pattern in vise versa, with the knit pattern taking over the majority of the uppers, while black branding and laces split it up.
Both versions of the PUMA and COOGI sneakers have the names of the two brands featured in luxurious gold lettering on the uppers as well, and are finished off with stark white soles.
Colorful Knit-Accent Sneakers
PUMA and COOGI Joined to Launch a Series of Sneakers and Apparel
Trend Themes
1. Dual-branded Sneakers - Disruptive innovation opportunity: Explore collaborations between fashion brands to create unique and vibrant sneaker designs.
2. Vivid Knit Patterns - Disruptive innovation opportunity: Experiment with incorporating bold knit patterns into footwear to add a touch of color and texture.
3. Luxurious Gold Lettering - Disruptive innovation opportunity: Integrate premium gold accents into sneaker designs for a touch of luxury and exclusivity.
Industry Implications
1. Fashion and Footwear - Disruptive innovation opportunity: Merge fashion and footwear industries to create fashionable sneakers and apparel collections.
2. Textile and Knitting - Disruptive innovation opportunity: Combine textile materials and knitting techniques to produce unique and vibrant patterns for footwear and clothing.
3. Luxury and Accessories - Disruptive innovation opportunity: Create luxury sneakers and accessories by incorporating premium elements like gold lettering and high-quality materials.