There are tons of products for curly hair on the market that promise to help people tame their wild tresses and save them from troubles like frizzing and tangling. But one of the issues that many people with curly hair face is simply finding the right products that work for them.
My Curls Understood is a company that's out to connect curly haired people with products from brands like MopTop, Maple Holistics and NYC Curls in a unique way. Each month, My Curls Understood curates a box of products for curly hair around timely themes such as solutions for heat control in the summer month of June. The brand also offers a Personalized Box, which matches individuals to products based on a one-minute quiz that has questions on a consumer's ethnicity and age, as well as the qualities of their hair.
Curated Curly Hair Subscriptions
My Curls Understood Delivers Products for Curly Hair After a Quiz
Trend Themes
1. Personalized Subscription Boxes - Disruptive innovation opportunity: Creating personalized subscription boxes that cater to specific needs and preferences, offering a curated selection of products.
2. Curly Hair Solutions - Disruptive innovation opportunity: Developing innovative products and solutions specifically designed to address common issues faced by people with curly hair, such as frizz and tangling.
3. Data-driven Product Recommendations - Disruptive innovation opportunity: Utilizing data and quizzes to provide personalized product recommendations based on individual characteristics and needs.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Integrating technology and personalization in the beauty and personal care industry to deliver customized solutions for consumers with specific needs.
2. E-commerce and Subscription Services - Disruptive innovation opportunity: Transforming the e-commerce and subscription services industry by offering curated and personalized product experiences that cater to niche markets.
3. Haircare and Styling - Disruptive innovation opportunity: Revolutionizing the haircare and styling industry by creating innovative products and services tailored to the unique needs of individuals with curly hair.