Nike introduces a new tonal iteration of the iconic Air Max 90 sneaker model for the season. This time around, the brand focuses on the luscious outdoors for inspiration, resulting in a rich green palette adorning the silhouette. The upper is detailed in Pro Green suede and overlaying details arrive in Forest Green canvas twill.
It also has leather touches for a premium feel and grooved rubber for textural contrast. Grey mesh continues at the collar and toe box section for a slight contrast and faded drill cotton fabrics adorn the padded AIR MAX embroidered tongue section. Pale Ivory adds a bright feel and can be seen on the branding details of the side Swooshes and the Air unit in the midsoles.
Outdoor-Inspired Luscious Sneakers
Nike Unveils the Air Max 90s in a Pro Green Colorway
Trend Themes
1. Outdoor-inspired Sneakers - There is a opportunity to introduce more outdoor-inspired sneakers that reflect the consumers' growing interest in outdoor and sustainable lifestyles.
2. Tonal Sneaker Iterations - Brands can focus on tonal iterations of popular sneaker models as a way to offer consumers new and unique product options without requiring a complete redesign of the model.
3. Sustainable Sneakers - Incorporating sustainable materials or production methods in sneaker manufacturing as a growing concern for consumers interested in eco-friendly products is a way to disrupt the sneaker industry.
Industry Implications
1. Footwear Industry - The footwear industry can take advantage of this trend by introducing more outdoor-inspired options in their product lineup in response to the growing consumer interest in outdoor experiences and sustainable lifestyles.
2. Fashion Industry - The fashion industry can stay ahead of the curve by promoting more environmentally friendly and eco-conscious options for consumers, including sneakers that feature sustainable materials and production processes.
3. Sports Industry - The sports industry can also take part in this trend by promoting the benefits of outdoor activities and blending outdoor-inspired aesthetics and sustainable manufacturing practices in their sneakers, which are often used for outdoor activities.