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Pro Forma is Inspired by Airplane Cargo Containers

Manhattan-based designers Rich Brilliant Willing have designed a new collection of furniture inspired by aircraft shipping containers. Dubbed Pro Forma, the collection is made up of a bookshelf, credenza, bar cabinet, end table and coffee table.

While the inspiration for Pro Forma isn't always obvious, certain pieces like the bar cabinet and coffee table stand out with due to their cavernous designs and perforated metal panels. Each piece is designed with maximum storage in mind, which is a nice touch considering the fact that nowadays, form is almost always put before function when it comes to furniture design. Pro Forma is currently being exhibited at the Volume Gallery in Chicago with no plans from Rich Brilliant Willing for a retail release.
Trend Themes
1. Container-inspired Furniture - Designing furniture inspired by shipping containers offers a disruptive innovation opportunity to create unique and functional storage solutions.
2. Maximizing Storage - Prioritizing maximum storage in furniture designs presents a disruptive innovation opportunity to meet the growing demand for space-saving solutions.
3. Form Vs Function - Balancing form and function in furniture design presents a disruptive innovation opportunity to create visually appealing pieces with practical storage capabilities.
Industry Implications
1. Furniture Design - The furniture design industry can explore container-inspired designs to offer customers unique and functional storage solutions.
2. Home Organization - The home organization industry can embrace the trend of maximizing storage to provide consumers with space-saving solutions for their living spaces.
3. Interior Design Retail - The interior design retail industry can capitalize on the concept of balancing form and function to offer aesthetically pleasing furniture pieces with practical storage features.

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