Across different industries, many brands are exploring the creation of waterless products to minimize waste and decrease shipping weights and Smart Cups is a first-of-its-kind "printed beverage." These energy drinks do not come packaged in cans or powdered formats but actual cups that only need to be filled with water to create flavorful, functional drinks. Smart Cups makes flavors like Berry Blast and Green Tea + Lemon, all of which are vegan-friendly, free from sugar and help to provide a boost with 125 milligrams of caffeine.
After filling a Smart Cup with water—or a different liquid of choice—consumers will observe the cup create a flavorful drink on its own.
Smart Cups have already changed the way people prepare beverages and the company has similar plans to disrupt food, cleaners and pharmaceuticals.
Water-Activated Beverage Cups
Smart Cups Introduces "the World's First Printed Beverage"
Trend Themes
1. Waterless Products - Opportunity for brands to create products that minimize waste and decrease shipping weights.
2. Printed Beverages - Innovation in creating functional drinks that require only water to activate.
3. Self-mixing Packaging - Potential for packaging that automatically creates flavorful drinks when filled with liquid.
Industry Implications
1. Food and Beverage - Disruption in beverage and potentially food industry with the introduction of printed beverage cups.
2. Cleaning Products - Opportunity to create waterless cleaning products that are activated with water upon use.
3. Pharmaceuticals - Potential for innovative packaging in pharmaceutical industry that self-mixes medications when liquid is added.