While many print publications are being forced to close down from simply being unable to compete with free content on the Internet, Greenroom Magazine was bravely launched in 2015. Editor-in-Chief Jake Heinitz comes from a background in music and saw print as the perfect way to launch a biannual arts and culture magazine with a focus on hip-hop. In his words, Greenroom Magazine is about "creating media that isn't distracting. It's empowering."
While promoting local shows, artists and other aspects of music culture make up a large part of the issues, the magazine also provides an overview of the genre and beyond, also addressing relevant cultural, health, class and neighborhood-specific issues.
After the idea for the magazine was first developed, a Kickstarter campaign was created and successfully concluded to support the launch of Greenroom Magazine.
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
Trend Themes
1. Print Magazine Resurgence - There is an opportunity for innovative print publications, like Greenroom Magazine, to create unique and focused content that cannot be replicated online.
2. Niche Arts and Culture Magazines - There is a growing demand for specialized magazines, like Greenroom Magazine, that cater to specific genres and cultural communities.
3. Crowdfunding for Print Publications - Crowdfunding platforms, like Kickstarter, offer a way for new print magazines, such as Greenroom Magazine, to secure funding and connect with their target audience.
Industry Implications
1. Print Publishing - The print publishing industry can explore opportunities to create innovative and niche magazines, like Greenroom Magazine, that appeal to specific audiences.
2. Arts and Culture - The arts and culture industry can benefit from the rise of niche magazines, like Greenroom Magazine, that provide in-depth coverage and insight into specific genres and communities.
3. Crowdfunding - The crowdfunding industry can continue to support the launch of innovative print publications, such as Greenroom Magazine, by providing a platform for funding and audience engagement.