Releasing in time for Black Friday, Firefox's Price Wise features lets users track prices for specific products and alerts them when prices go down. Launched as part of Firefox's Test Pilot Program, the new price tracking feature allows users to add products to a watch list on the browser and offers a counter to show how much a price has dropped in percentage amounts. Price Wise currently tracks products on Amazon, Best Buy, eBay, Walmart, and Home Depot.
Because the Price Wise feature is still in the testing phases for Mozilla, users will have some of their information collected. This is common with all features on the Test Pilot program, with Price Wise collecting information on how often users visit saved product pages, collecting data on what gets saved, and on how the app is used in general.
Price-Tracking Browser Features
Firefox's Price Wise Helps Users Get the Best Deal Online
Trend Themes
1. Price-wise Browsers - Developing price-tracking features within browsers to help users get the best deals online.
2. Counter-price Drop Monitor - Creating a feature that allows users to see how much a price has dropped in percentage amounts with automated alerts.
3. Product Watchlist - Introducing features that allow users to add products to a watch list to track prices across various retailers.
Industry Implications
1. E-commerce - Developing price-tracking software suitable for the digital retail industry, such as Amazon, Best Buy, and eBay.
2. Retail Technology - Innovation opportunities lie in creating more intelligent software for retail technology that encourages user engagement and provides a highly personalized shopping experience.
3. Browser Development - Collaborating with browser services to create more dynamic features that allow users to improve their online shopping experience.