With the debut of Ghost's new Cherry Limeade-flavored pre-workout mix, you might just start looking forward to gym days.
For the past year, the supplement company Ghost has been working on a special project with the fast food brand Sonic. After a lot of trial and error, the brands have debuted a pre-workout mix that tastes just like Sonic's iconic Cherry Limeade drink. According to Ghost, the mixture contains a blend of L-Citrulline, L-Citrulline, Alpha-GPC, and other supplements to power you through your next workout and provide the best "pump."
While the partnership between a fast food company and a supplement brand may seem unusual, the Cherry Limeade-flavored pre-workout mix suggests that supplement companies like Ghost are looking for clever ways to introduce young consumers to protein powders and other supplements.
Soda-Flavored Performance Drinks
Ghost Legend Pre-Workout Mix Comes in a Cherry Limeade Flavor
Trend Themes
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Soda-flavored Supplements — Supplement companies are exploring unique flavors, such as soda, to attract young consumers to protein powders and other supplements.
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Collaborations Between Supplement and Fast Food Companies — Supplement companies are partnering with fast food brands to leverage their popular flavors and attract a wider range of customers.
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Performance Drinks with Unique Flavors — Companies are innovating in the performance drink space by offering drink flavors that deviate from traditional tastes and introduce new experiences to customers.
Industry Implications
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Supplement Industry — Supplement companies are exploring unconventional partnerships and flavor profiles to attract a wider range of customers and make their products more accessible.
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Fast Food Industry — Fast food brands have an opportunity to collaborate with supplement companies to monetize on their popular flavors and expand their business into the supplement space.
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Fitness Industry — Companies in the fitness industry can differentiate themselves by offering unique performance drinks that provide customers with novel experiences and flavors.