Myota makes vegan-friendly, gluten-free Prebiotic Fibre Bars that are full of good-for-the-gut ingredients that make it easier to meet the recommended daily fibre intake of 30 grams per day. Available in varieties like Apple & Cinnamon and Peanut Butter & Chocolate, a Prebiotic Fibre Bar boasts at least 12 grams of natural, plant-based fiber (like chicory fiber, gluten-free wheat fiber, oat fibre and the Myota Fibre Blend) to provide 40% of the recommended fiber intake without artificial sweeteners or colors.
Fibermaxxing is gaining momentum as health-conscious consumers take a more intentional approach to hitting their daily fiber targets, and fiber bars are emerging as the category's answer to the protein bar boom, offering a convenient, snackable format that puts fiber front and center rather than treating it as an afterthought.
Prebiotic Fibre Bars
Myota's Bars Feed the Gut Microbiome with Natural, Plant-Based Fibers
Trend Themes
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Fiber-forward Snacking — Convenient bars with high natural fiber content are reframing digestive support as an everyday snack occasion, creating space for formulations that rival protein bars in taste, function, and portability.
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Microbiome-centered Nutrition — Gut health positioning is moving from supplements into mainstream foods, with prebiotic ingredients enabling brands to connect daily routines with measurable wellness benefits.
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Plant-based Functional Treats — Vegan, gluten-free, and naturally sweetened snack formats are broadening the appeal of functional eating by combining indulgent flavors with clean-label digestive benefits.
Industry Implications
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Functional Foods — The rise of prebiotic snack bars signals demand for food products that deliver targeted health outcomes while fitting seamlessly into familiar consumption habits.
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Health and Wellness — Personalized nutrition goals such as daily fiber intake are expanding opportunities for brands that translate clinical recommendations into simple consumer-friendly products.
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Snack Foods — Traditional snack categories are being reshaped by better-for-you formats that elevate fiber as a primary value proposition rather than a secondary nutritional claim.