As part of a limited-edition range, Morrisons introduced a potato chip sandwich that was expressly created "for customers who want to enjoy the classic flavors of much-loved British dishes without a trip to the pub." The Ham, Egg and Chips Sandwich is made with hard-boiled free-range eggs, sliced ham and roasted potato chips, all of which is served on white seed bread and comes dressed with tomato chutney and mayonnaise.
For those who are looking for a quick, easy and unconventional lunch, Morrisons is offering the Ham, Egg and Chips Sandwich as part of a £3.50 meal deal that includes any main, snack and drink.
This new creation from Morrisons was made based on customer requests for "more adventurous sandwich fillings."
Potato Chip Sandwiches
Morrisons' Ham, Egg and Chips Sandwich Takes Cues from Classic Pub Fare
Trend Themes
1. Unconventional Sandwich Fillings - There is potential for sandwich chains and food manufacturers to experiment with non-traditional sandwich fillings to cater to consumers' desire for more adventurous options.
2. Chips as Sandwich Ingredients - With the popularity of the Morrisons' potato chip sandwich, there may be opportunities for other food brands and restaurants to incorporate chips or other crunchy snacks as sandwich ingredients.
3. Reinventing Traditional Dishes - In response to consumers' desire for classic flavors without leaving home, there may be opportunities to reimagine other well-known dishes as sandwich fillings or other convenience food formats.
Industry Implications
1. Fast Food Chains - Fast food chains could experiment with unconventional and trendy sandwich fillings that stand out from traditional offerings.
2. Snack Food Manufacturers - Snack food manufacturers could explore the potential of chips or other crunchy snacks as sandwich ingredients to offer consumers new flavor experiences.
3. Convenience Food Brands - Convenience food brands could explore opportunities to recreate traditional dishes like Morrisons' Ham, Egg and Chips as sandwich fillings or other easy-to-consume formats.