It's not like anyone is counting the seconds you've been away from your table, desk or sofa, but Poo~Pourri is designed to lessen any lingering smells or discomfort for when you finally do return. Coming in a creative plethora of scents -- like the Trap-A-Clap, Deja Poo and the Dooper Pooper -- the Poo~Pourri is designed to eliminate any odors from emanating; as the company's commercial puts it, before "a creamy behemoth from [the] cavenous bowels" is laid.
Founded by Suzy Batiz, who has a background in aromatherapy, Poo~Pourri works when the mix of essential oils from the spray lays a coating that traps the odors "in the porcelain prison" before they escape. When the fecal matter finally drops, the film releases a pleasant aroma that masks the real noxious fetor. At prices starting from $25 for the starter pack and $58 for the family pack, the company claims to have already sold 4 million bottles. As it were, the world will never come to doubt the quality of your feces, and be convinced that may in fact "you never poop at all."
Feces-Masking Sprays
The Poo~Pourri Spray Turns the Smell of Feces into Bouquets of Flowers
Trend Themes
1. Aromatherapy-based Odor Elimination - Disruptive innovation opportunity: Develop new odor elimination products using essential oils to create pleasant aromas that mask unwanted smells.
2. Creative Scent Selections - Disruptive innovation opportunity: Create a range of unique and appealing scent options for odor-controlling products to cater to different consumer preferences.
3. Toilet Hygiene Solutions - Disruptive innovation opportunity: Invent new products or technologies that improve toilet hygiene and eliminate bathroom odors for a more pleasant experience.
Industry Implications
1. Home Fragrance - Disruptive innovation opportunity: Develop new home fragrance products that combine odor elimination with pleasant scents for a more enjoyable living environment.
2. Personal Care - Disruptive innovation opportunity: Introduce innovative personal care products that effectively mask unpleasant odors and promote a sense of freshness.
3. Wellness - Disruptive innovation opportunity: Create wellness products that focus on maintaining a clean and odor-free environment to enhance overall well-being.