It can be a difficult line to walk when it comes to political ads, as people can be incredibly passionate about their beliefs of nationalistic pride. The newest advertisements from 'ACCEM' designed by 'Draftfcb' do an amazing job at raising awareness while not pushing anyone’s buttons.
The advertisements depict both the American and British flags, but with cleverly hidden flags from other countries pieced into the existing colors. The premise of the political ads on the tagline is, "integrating refugees, keeping identities." In other words, ACCEM can help with bringing in refugees to these great powers while still enabling and empowering them to be able to keep their identity. As usual, Draftfcb has done a remarkably good job with this advertisement with the perfect amount of wit and awareness.
Cleverly Concealed Campaigns
The 'ACCEM' Political Ads are Both Powerful and Informative
Trend Themes
1. Identity Integration - Disruptive innovation opportunity: Develop new strategies and technologies for integrating refugees into host countries while maintaining their cultural identities.
2. Inclusive Nationalism - Disruptive innovation opportunity: Create political messaging that promotes a sense of national pride while embracing cultural diversity and inclusivity.
3. Creative Awareness Campaigns - Disruptive innovation opportunity: Devise innovative and impactful advertising campaigns that raise awareness about social issues without polarizing or offending audiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore new advertising techniques and strategies that effectively communicate complex social messages while avoiding controversy.
2. Refugee Support Services - Disruptive innovation opportunity: Develop innovative solutions and initiatives to support the integration and empowerment of refugees while respecting and preserving their cultural identities.
3. Political Communications - Disruptive innovation opportunity: Rethink political messaging strategies to promote inclusive nationalism and address sensitive issues in a way that resonates with diverse audiences.