Streetwear imprint PLEASURES introduces its new collection designed for the Summer 2022 season full of collaborations and in-house designs. The new range includes work that is made alongside Dr. Martens, ASICS, Weezer, and Dan Witz. For the warmer seasons of the year, the Los Angeles-based imprint delivers sportswear including the new AGAINST JERSEY and the TEETH WORKOUT SHORTS to name a new.
The rest of the collection retains its streetwear sensibilities. This can be seen across the silhouettes of hoodies, tees, shirts, shorts, pants, and more -- all of which are made with graphic visuals. The seasonal designs feature the TV HOODIE, the SUCK WASHED LONG SLEEVE, the DECONSTRUCTION T-SHIRT, CHASE BEANIE, VIRGIN SWEATPANTS, and the HEART BUTTON DOWN.
Summer-Ready Elevated Streetwear
PLEASURES Delivers a New Collection for the Summer 2022 Season
Trend Themes
1. Collaborative Streetwear Collections - Future opportunities lie in exploring collaborations with different brands and artists to create unique, limited edition collections.
2. Graphic Design Streetwear - Opportunities exist in exploring bold, eye-catching graphic designs on streetwear clothing to attract customers looking to make a statement.
3. Season-specific Sportswear - Creating sportswear collections centered around specific seasons, like summer, provides opportunities to target customers interested in outdoor activities during that time of year.
Industry Implications
1. Fashion Industry - The fashion industry can seize the opportunity to collaborate with streetwear brands and artists to create unique and profitable collections.
2. Sportswear Industry - Sportswear companies can create seasonal collections tailored to specific outdoor activities, targeting customers that enjoy staying active.
3. Graphic Design Industry - Graphic designers can explore the intersection of streetwear clothing and bold, attention-grabbing designs to sell their art on wearable clothing.