Los Angeles-based fashion labels PLEASURES and ROKIT join forces to create a special collection to celebrate youthful activities that take place in youth-centric community centers and gyms. The unique inspiration for the capsule is drawn from a wide range of activities, spanning from punk rock shows, school dances, and sports games. The collaborative collection looks to the setting of a gymnasium as the most pure overlapping section for the progression of life, as it is a place of youthfulness and play.
The PLEASURES x ROKIT collection is comprised of long sleeve shirts, hoodies, matching sweatpants, t-shirts, and are all adorned with multiple graphic imprints. The new collaborative range is now available to shop online at PLEASURES.
Gymnasium-Inspired Apparel
PLEASURES and ROKIT Create a Capsule Inspired by Youthfulness
Trend Themes
1. Youth-focused Apparel - Fashion companies can create apparel lines inspired by youth-centric activities like community center and gym activities.
2. Collaborative Apparel Collections - Fashion labels can team up to create unique collections that celebrate a common theme or inspiration.
3. Graphic-impressioned Apparel - Fashion designers can incorporate multiple graphics onto apparel to give wearers an urban, youthful edge.
Industry Implications
1. Fashion Industry - Fashion companies can leverage youth-centric activities as inspiration for new product lines.
2. Sports Industry - Sports companies can collaborate with fashion labels to create youth-inspired sports apparel collections.
3. Entertainment Industry - Entertainment companies can partner with fashion labels to create lines inspired by music genres, dance parties, etc.