In partnership with Google Arts & Culture, Giorgia Lupi and Pentagram have created an interactive digital experience called Plastic Air. Data visualization master on the project, Giorgia Lupi depicts a beautiful yet alarming digital landscape of airborne microplastics. The reality she presents multicolored shapes floating across the screen. When selected, the microplastics reveal their chemical composition and what household items they might have come from.
Researchers are only just beginning to understand the impacts of these particles in the air on both human and ecological life. Lupi's project gives new resonance to the phrase "out of sight, out of mind," by shedding light on the up-and-coming research field. Based on real scientific data and research, Plastic air has 40 objects for visitors to find as they interact with the alarming project.
Interactive Digital Eco-Art Projects
'Plastic Air' is a Visualization of Airborne Microplastics
Trend Themes
1. Interactive Data Visualization - Lupi's Plastic Air project demonstrates the potential of interactive data visualization to communicate complex information to the public.
2. Microplastic Pollution Awareness - Plastic Air highlights the issue of microplastic pollution and the need for greater public awareness and action to address this problem.
3. Partnerships for Art and Science - The collaboration between Giorgia Lupi and Pentagram with Google Arts & Culture demonstrates the potential for partnerships between the arts and sciences in creating interactive digital projects.
Industry Implications
1. Environmental Science and Conservation - Lupi's Plastic Air project highlights the need for research and action in the environmental sector to address the issue of microplastic pollution.
2. Data Visualization and Analytics - The use of interactive data visualization in projects such as Plastic Air has potential applications in fields such as healthcare, finance, and marketing.
3. Digital Art and Design - The collaboration between Giorgia Lupi and Pentagram with Google Arts & Culture demonstrates the potential for using digital art and design in creating interactive projects that communicate important information to the public.