In an effort to cater to the increasing number of consumers going meat-free all the time or part-time, Qdoba has begun testing a new plant-based protein option.
For a limited-time, Qdoba customers at select Michigan restaurants will be able to order a new plant-based protein option. Dubbed the Qdoba version of Impossible's "meat," the plant-based protein is made from a mixture of diced red onions, tomatoes, garlic, smoked chiles, and paprika. Though the new protein looks much like little beef crumbles, the topper is entirely meat-free. Best of all, fans can try the new protein wrapped in a warm corn tortilla for the Qdoba Impossible Taco, or sprinkled on top of a burrito bowl for the Qdoba Impossible Bowl.
With plant-based diets on the rise, the new protein makes Qdoba more accessible for vegetarians and vegans.
Meat-Free Taco Fillings
Qdoba is Testing a Meatless, Plant-Based Protein Option to Add to Entrees
Trend Themes
1. Plant-based Protein Options - Opportunity to capitalize on the growing demand for meat alternatives and provide more options for vegetarians and vegans.
2. Meat-free Fast Food - Potential to disrupt the fast food industry by offering meatless alternatives for popular menu items.
3. Customizable Meatless Entrees - Opportunity to cater to the increasing number of consumers who want to personalize their meals with meat-free options.
Industry Implications
1. Fast Food - The fast food industry can explore plant-based protein options to tap into the growing market of health-conscious consumers.
2. Restaurant Chains - Restaurant chains can incorporate meatless options into their menus to attract and retain vegetarian and vegan customers.
3. Food Delivery Services - Food delivery services can partner with restaurants offering meatless alternatives to meet the demand for vegetarian and vegan meals.