Sunfed Meats is on a mission to "redefine what meat means to us" by making products like its "chicken-free chicken" entirely from plant protein sources. In the process of doing so, the company also has goals to contribute to the slowing of global warning, restore animal welfare and improve the health of humans as well.
Sunfed Meats identified that many companies that are currently creating plant-based meat substitutes are focusing on making red meat alternatives. To set itself apart from the pack, the company set out to create a replacement for most consumed meat in the Western world—chicken.
The company's plant protein "meat' is made with water, pea protein, vegetable powder, plant starch and natural yeast extract. It also happens to boast a greater amount of protein, iron and zinc in comparison to real chicken as well.
Plant Protein Substitutes
Sunfed Meats' "Chicken-Free Chicken" is Made with a Plant Protein Source
Trend Themes
1. Plant-based Meat Substitutes - Sunfed Meats is redefining meat by creating plant-based alternatives.
2. Focus on Chicken Substitutes - Sunfed Meats is disrupting the market by creating plant-based alternatives for chicken, the most consumed meat in the Western world.
3. Nutritional Superiority of Plant Protein - Sunfed Meats' plant-based protein substitute boasts higher levels of protein, iron, and zinc compared to real chicken.
Industry Implications
1. Plant-based Meat Industry - Sunfed Meats is part of the growing industry of plant-based meat substitutes, offering an innovative approach to redefining the meat market.
2. Alternative Protein Industry - Sunfed Meats contributes to the alternative protein industry by creating chicken substitutes made entirely from plant protein sources.
3. Sustainable Food Industry - Sunfed Meats' focus on plant-based protein substitutes aligns with the growing trend in the sustainable food industry, providing disruptive innovation opportunities.